The recent years, specifically 2016 and 2017, have been a benchmark of business transitions due to biggest mergers in almost every industry. With the changing perception, needs, and want of the customers, every company is playing smart tricks to top the industry list. In the long-run, to be the best in the industry, small retailers aspire to get ahead by collaborating with some of the biggest retailers’ worldwide to top the chart busters. Here are some of the enticing numbers that made news, and equal amount of disruption:
- Amazon and Whole Foods Market: In a gigantic move, Amazon the e-commerce platform have join hands with Whole Foods, an organic supermarket for $13.7 billion. This has brought a favorable opportunity for all the online shoppers to get the Whole Food labeled products on Amazon.
- Flipkart and PhonePe: Perceiving the payment being the most hassling part in online shopping for the customers, Flipkart has acquired assistance from PhonePe online payment app – a Bangalore-based mobile payment company brought into existence by Flipkart’s executives Sameer Nigam and Rahul Chari. This is the second time when the duo has sold out their app to Flipkart. Earlier they sold Mime 360 and Digital Media distribution firm. The objective of Flipkart in mobile payments industry is to reduce commission that banks took as mediator from customer on purchase from debit/credit cards. Flipkart earlier also had some failed intervention in mobile payment industry by the name of wallet and pay zippy.
- PayTm and Shifu: In an urge to focus on artificial intelligence of consumer choices, PayTm has acquired Delhi-based Shifu for $8million. Shifu is run by Signal Inc. and deals with consumer behavior prediction and recommendation platform. It started operation in year 2012. It mimes the smart phone user’s pattern usage and makes personalized recommendation to them. With this acquisition, the 20-member team including the owners will also join PayTm. This major merger will help PayTm to understand user’s usage intelligence and will be able to offer relevant recommendations to users.
- Lafarge and Nirma: To add capacity for building material and to support growing demand from the infrastructure sector, the Ahmadabad-based detergent and chemical maker company Nirma has collaborated with the Swiss building material company Lafarge. The bid was about $1.4 billion. Nirma, currently operates a 2 MTPA cement unit. The additional capacity will help it benefit from an expected surge in infrastructure construction.
- Myntra and Jabong: Flipkart owned Myntra has acquired Jabong, an e-store of multiband, with undisclosed amount from the global fashion group. This merger has given Myntra an access to almost 15 million active customers. Earlier, Flipkart acquired Myntra in 2014 by approx $294.12 million deal. Jabong is an e-store of brands sells street brands, lifestyle, Indian ethnic, designer labels from almost 1000 sellers.
- Aditya Birla and Forever 21: Aditya Birla fashion and retail subsidiary has joined hands with US fashion brand, Forever 21. The deal was of $26 million transaction. Dissatisfied with the pace of growth in Indian market the Forever 21 has taken this decision to collaborate with the retail giant. In India there are 12 Forever 21 stores in total including Delhi, Mumbai and Bangalore.
- Under Armour took over Endomondo and MyFitnessPal: Under Armour, a leading sports clothing brand has taken over two of the best fitness applications to add to its existing fitness tracking app MapMyFitness. The alliance has made Under Armour a world largest digital health and fitness community.
- Facebook and WhatsApp: Marking it an outstanding and the most remarkable acquaintance of the decade, Facebook owner Mark Zuckerberg took over WhatsApp, one of the most engaging social networking app in $19billion. This has directly added 1 billion consumers to the Facebook.
- Future bazaar and FabFurnish: In a bid to grow big in the furnishing industry, Kishore Biyani’s home furnishing brand HomeTown, a part of future group has taken over the online home furnishing company, FabFurnish with $2.94 million. FabFurnish was earlier associated with the Germany’s rocket internet and had $0.15 million core of turnover with them. The newly merged joint ventures will operate by the name of Praxis Home Retail Pvt. Ltd and will be listed in the stock exchange as well. To excel in the industry HomeTown has reshuffled their marketing management heads as well in recent times and opting for new marketing strategies to allure the customers.
- PetSmart and Chewy.com: In a bid to make the biggest collaboration, PetSmart has acquired Chewy.com in $3.35billioon. The collaboration has helped PetSmart who had more than $900 million in revenue in 2016. PetSmart has found a way to seize more online market share without having to rebuild its existing operations.
Well, owing to the competition in the retail industry, far-sighted strategic moves for business are afoot.