Any kind of a business is incomplete without clients or customers. The biggest challenge that the businesses face in today’s fast-paced world is a stable clientele. A lost customer says a lot about your business and your work. If you have lost a few of your clients or customers, then you are reading just the right article which will help you hack the trick of getting back those customers who went away.
Firstly, we need to understand why customers leave. If we know the exact reasons, then it gets very easy to win them back. Let’s take a look at the reasons why some customers stop doing business with you.
- You could not deliver what you promised
- They were offered better prices by your competitors
- A new management in your company could not do justice to the demands of your customer
- Trust and respect came in the way of the company-customer relationship
Steps to get back the former customers:
- Do the unexpected
Innovation is the key! Offer your former clients as well as your prospective clients something different, something that no one in the market offers. Some unique ideas can get your business shining.
- Communicate on a regular basis
You need to keep in touch with your customers, even if they have left you. Keeping in touch makes the clients feel that they are wanted, and you haven’t forgotten them in anyway. Show them that you care for them and they have been an important part of your business.
- Understand customers business and needs
There is a possibility that because the customer’s business faced some changes and your inability to address those changes resulted in miscommunication and discontentment. Do some extensive research on the customer before approaching them to understand where you actually went wrong. Try asking the customer what they wanted but couldn’t get. Offer them special discounts and schemes to lure them back into your business.
- Keep them in the loop
Do not wipe off the data of your old lost clients. Pin point a few lost customers every week and work on them. Send them mails explaining what changes you have brought to your business and how you can be trusted once again.
- Recommend a competitor
Recommending a competitor says a lot about you and your confidence in your business. Make sure you tell them how you are equally good. Let them decide who they wish to choose them. Try convincing them that you have done the required changes in your business and you won’t let the customer down if they wish to deal with you once again.
To keep the customers from going away you need to follow a technique of filling in the gas by helping your consumers understand what they are actually experiencing or will experience and guide them to move forward with you.