Importance-of-Keywords-StrategY

You have slogged for days and nights to get that website up and working. You must have typed codes after codes and debugged the errors for hours. The website is your ultimate brainchild. However, it is not hitting the first few pages of Google. You must have been asking yourself that, even after such hard labor, why I have been failing to get the expected traffic for my website? Answer this question with another question – Did you chose the proper “SEO Keywords” for your website?

Now, what are keywords? Having keywords or phrases in your website content makes it easier for people to find your site using search engines. These are the words people usually type when they are surfing on the internet. Therefore, it is very important to develop a list of keywords to optimize your website for any search engine.

How to choose SEO keywords?

Choosing the right SEO keywords is a very delicate process. You need to understand how people would think while surfing the internet and which are the relevant words for your product, services, or information that they might use on search engines.

There are a few pointers that you could follow while trying to decide which keywords you could use for your website. First and foremost, you should Prioritize on Good Phrases while picking the SEO keywords. For example, if you want to sell cat food, the keywords such as “cat” and “food” alone will not suffice the need. Hence, the need to focus on these keywords should be prioritized.

For the next pointer, let’s start with an example. Consider that you own a car store that sells cars of different brands. Now the basic keywords you will choose for your search engine marketing goals will be car. But that will not be profitable considering the organic SEO perspective like:

  • You need to have an authorized site
  • Your web address is same as your keyword
  • You are already on the top of the market

Furthermore, you cannot go for the brand names such as BMW, Jaguar, and Proche, since not only the competition for these keywords are fierce but also, they have a significant conversation rate to purchase for your site. These kinds of words are called Vanity words as they contain the broadest spectrum of services/products.

Now it is important to understand the type of keywords that you use for your website. To understand them easily, you can classify them into three groups:

  1. Head Keywords which consist of 1 or 2 words and feature high search volume.
  2. Body Keywords which have a moderate search volume and consist of 2 or 3 words.
  3. Long Tail Keywords which consist of long phrases containing more than four words with comparatively low search volume.

For head keyword, the example can be “cat food”, where you get a wide range of cat food products. For body keyword, it can be “dry cat food”, where you will find products consisting of dry cat food. For long tail keyword, when you search “Tuna flavored dry cat food” you get more specific products that sell the exact same thing. Hence, from a user’s point of view, you get better results with specific keywords.

You can always rely on the Best Keyword research tools available online. These tools help you analyze all the aspects of your website’s performance and give you apt information such as ranking difficulty, search volumes, competition, and keyword value. Some of these are as follows:

  • Google Adwords Keyword Planner

This tool gives you proper evaluated monthly global and local search volumes for the keywords you search. Moreover, it provides information on the competitive level and estimated Cost Per Click (CPC).

  • SEO Book Keyword Suggestion Tool

This tool provides information regarding the estimated value, related term, and search volumes.

  • SEMrush

This handy tool gives in-depth keyword data and helps find related prime keywords or phrases.

  • Answer the Public

This is another cool tool that differentiates the results by the different types of questions, making it easier to target the website traffic properly.

  • Ahrefs

It is an all-you-need for an SEO analysis. It features content, keyword research, and SEO tools.

Well, you have picked your keywords after extensive research, but where to use your keywords in your Content? You can start using your keywords in the following places to optimize your page:

  • In the Title of your article or website
  • In the Meta Description
  • In the Links and Social Media Updates

So now that you know how useful these keywords are and how to optimize your website, don’t go on stuffing those keywords all over your page. It is termed under black hat SEO tactics that will backfire. Use keywords appropriately and reach out to your targeted audience/customers efficiently. Keep periodic check of your webpage stats and perform SEO audits frequently to find any errors that might hinder your website’s performance.

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Rohanish
Rohanish Chavan has completed Engineering in the stream of Instrumentation from Mumbai University. He is a writer and a blogger and loves to write short stories and poems. Furthermore, he has keen interest in the world of digital marketing and is fascinated by automation and product-based industries. He usually loves spending time reading and writing, but to blow steam off he likes to visit exotic places to relax.